Right now you might be wondering who i am... and what the hell a lifestyle coach is?
Hi, I’m Hayley and I’m a health and lifestyle coach based in Bournemouth, England.
I started my business over 10 years ago, as the Food Ninja where I supported thousands of people with their nutrition.
When I first started out as a Nutritionist, I very quickly realised that you can’t untangle your health from all the other shit you have going on.
You KNOW what you should eat, that you should exercise, that you should relax. It’s not a knowledge problem.
It’s about having the ability, the mindset, the support, the capacity and the BELIEF to do those things consistently.
That’s what I’m here for.
Every client I came across would have a different issue- not sleeping well, not managing stress, juggling too many roles - business owner, wife, mum, daughter, carer…
Which is how I ended up with my ‘unique’ set of qualifications… to TRULY sort all the shit that’s holding you back and help you to achieve your version of success.
I come from a corporate project management background - a job I was good at but wasn’t fulfilling - I was stressed, had unhealthy coping mechanisms and wasn’t looking after myself properly.
I came across CrossFit, and was hooked - I really loved CrossFit, fell in love with improving my health and started to work towards qualifications in the health industry.
then i broke my back
Being unable to do Crossfit meant that I needed another focus. So I started helping people with their nutrition from my sick bed whilst waiting for spinal surgery.
And that’s how the Food Ninja was born.
I realised very quickly that nutrition is only part of the puzzle.
Everyone knows what they should be doing, it’s not a knowledge problem. Many of us have lifestyles that prevent us from implementing that knowledge.
Over the years I’ve seen that sleep, stress, recovery, hormones, habits and our lifestyles all have an impact on health- so I threw myself into learning all about those to make sure I could help you sort all the health-related shit that’s holding you back.
To mark the 10 year anniversary of Food Ninja in 2024 I became the Lifestyle Ninja to truly reflect everything I have to offer you.
Why work with me...
- Evidence-based Nutritionist
- Sleep, Stress & Recovery Coach
- Applied Neuroscience & Brain Health Practitioner
- Certified Health Mindset Coach
- Certified Menopause Coach
- Habit Mastery Coach
- Accredited CBT Coach Practitioner (CTAA)
The result is true lifestyle changes with positive long term benefits
Such as my client Jess who is still benefitting from our work over 3 years later:
"I was just speaking to Chris now and reminiscing on the lifestyle I had before you.
It wasn’t fun, let’s be honest. I was running my life like a business that’s understaffed and underpaid .. basically miserably!
I came to you because I wanted to lose weight, but together we achieved so much more than that.
Over the past 4 years, when people ask me “how did you lose all your weight?”, they are expecting an answer about some fad diet.
Instead, I don’t tell them what to eat or not eat. I tell them I changed my whole lifestyle! That’s how I did it.
Yes, I focused on what I ate, but it was so much more than that.
I also focused on my mental health, my work-life balance, my relationship with my husband and kids, building mental resilience, stress management, and fitness.
Over the 18 months we worked together from the beginning to the end, my life totally changed, in a good way!!
Now, 3 years later, I’m still living the same lifestyle I was when we finished our work together. ”
– Jess Ballard
So who am i?
I love wild swimming
I run ultra marathons!
In 2023 I ran 15 Ultra Marathons!
I love paddleboarding
CrossFit is life
Mum to Lily & Nana
I love being outside
I am a foodie
I love spending time with friends
I love my crossfit family
I'm a massive nerd
I'm obsessed with socks
Here's how I can help you:
1:1 Bespoke Coaching
"Let's Go All In"
Bespoke 1:1 coaching using a blended approach of the best science-backed methods with behaviour change to build the lifestyle you’ve always dreamed of. This unique approach allows us to look at all areas of your life and decide where we can make the most impact together.
Ninja Reality Check
"I Need Strategic Clarity"
Meet with me to get my Ninja brain on your biggest issues and come up with a personalised action plan and tracker so you can begin implementing straight away.
We can discuss any part of your health and lifestyle that’s not working for you as it should.
Self-Study Courses
"I Want to Learn at My Own Pace"
Are you ready to stop putting yourself to the bottom of the list and build your empire without sacrificing your health, sanity, or relationships?
Work at your own pace, challenge yourself and cmpower yourself – my courses are easy to follow along and give you great impact.
Not sure what you need?
Women Just Like You Are Already Doing This
Jess was working 12-hour days, seven days a week. Running a growing business, raising three boys, and dealing with a traumatic event had her reaching for wine and takeaways daily just to cope. Her confidence had nosedived and she was putting herself dead last on the priority list.
She didn’t need another fad diet. She needed to deal with the root cause. Now she’s 13.7kg lighter, working 32 hours instead of 84, and her business profits are up 109%. Oh, and she’s turned into a full walking wanker with all the gear.
Sarah was running her business like a boss. Every burner on high, every box ticked, every role played to perfection. She was getting away with it. Until she wasn’t. Exhaustion was creeping in, creativity was flatlining, and that “is this it?” feeling was taking root.
She didn’t need another planner or a pep talk about balance. She needed to strip away what wasn’t serving her and start tuning into what was. Now she doesn’t work Fridays, she’s built recovery into her strategy, and her business is more successful than ever. Turns out, doing less is how you achieve more.
If they can do it, so can you.
Your Future Self is Waiting (And She's Incredible)
You're already the woman who shows up fully in business, relationships, and life challenges. You've proven you can learn, adapt, and succeed when you have the right strategy.
This is just the next level of that same capability.
When you're ready to take this further, I'm here. No pressure, no scarcity tactics -
just an invitation to step into the next version of yourself.
You've got this either way. But imagine how much faster you'll get there with the right guide.
Not quite ready?